From Newspaper Delivery to Remodeling Coach

2017-0404-0707 | Self, Systems

My first investment

When I was 12 I bought a bicycle. It was very used. I bought it in a thrift shop on Willow Ave. (Chattanooga, TN) for $5. Then I started my first business venture. I delivered newspapers. I bought a used red wagon, so I could carry the huge load of Sunday papers. My boss, who I never saw, dropped the papers on a busy street corner at some unholy hour, and I packed them on my bike and wagon, starting at 5:30 in the morning.

I earned enough for a pellet rifle and an 8-mm movie camera. Proud is an understatement.

The long trip home

Fast forward to 21 when I bought another bike. A red Raleigh 10-speed beauty. I loved that bike too. In fact, we were so connected, I rode it from Charlottesville, VA to Chattanooga – through the beautiful Blue Ridge Mountains. Twelve of the finest days of my life. I continued to use it when I got a job as a laborer doing commercial construction.

Randall finds his groove

At 24 years old I became a carpenter apprentice, graduated, and within 5 years started my own remodeling business. I grew the business from basically nothing, starting from scratch, into a profitable business.

What’s the connection?

How do these points connect? They all start with a passion, I invested in them, learned how best to utilize them, at the same time following my passions.

You gotta love it

I never considered the 30 some years I devoted to remodeling as work. Creating people’s dreams is too much fun. It’s challenging, exhausting, and at the same time, exhilarating. During those many years in the field, I taught others how to excel at their trade. I built systems that made a complex remodeling job almost routine. And I loved every minute of it.

The Beat Goes On

And now I still do the same thing. I help guide remodeling companies to the results they’ve been searching for. Same passion and the same desire to help others achieve their dreams. All these remodelers are smart, some even brilliant. What they lack is an outside, unbiased voice, that will hold them accountable when it comes to getting the results they long for. Some of the companies I’ve dealt with have been utilizing the “insane” method for years – that is, doing the same thing over and over again, expecting different results.

What will you do?

Well, that’s a tiny bit of my story in a nutshell. They say if you follow your passion you’ll succeed. And I certainly have done both. It’s been a journey I would never change, even if I could. Now my goal is to help as many remodelers as possible achieve the life and lifestyle they dream of. To help remodeling companies quickly achieve their goals – to realize their dreams. Some remodelers wait 10 or even 20 years, then seek some help. Some just keep plodding along, putting up with aggravations, frustrations, and low margins. Some just give up and throw in the towel. And some invest in a good coach and grow their businesses to great heights. What are you going to do to realize your dreams?

This article was written by Randall S. Soules, writer, remodeling coach, advisor, and educator in the remodeling industry. You are free to reprint or copy this article to your blog, newsletter, staff, etc. as long as the article is shown in its entirety and has a live link to

Discover how to improve your business using proven systems and clever strategies. Visit us at to learn more.

Want to stay up-to-date?

Systems build successful businesses will take your business to the next level!