Why Should I Blog?
What is a blog?
A blog is merely short articles about things that interest you, or that help build your image. Each article is called a post, rather than a page. Blog posts can be stories, white papers, ads, event notices, or personal happenings. Blogs are active, rather than static pages. Google and other search engines, pay little attention to static pages, and a lot of attention to active pages, such as blog posts.
I’m a contractor. Why should I start blogging?
The first question to ask yourself is whether you are getting all the business and recognition that you deserve. If you are getting all the traffic you can handle on your website, then you don’t need to blog. If you have all the business you need, and are making the margins you want, you don’t need to blog. If you have nothing to tell the community, or your probable purchaser, then, by all means, don’t waste your time writing posts. But if you feel like you’d like to reach more people, become known as an expert, create more leads at a minimum cost, become a force in the community, then grab a laptop and start writing.
How do I start blogging?
Blogging is really pretty easy. It requires a little setup, but after that’s done, you just have to copy and paste your article into your blog website and publish it. If you have a webmaster, she or he will set it up for you. Some people even have their webmasters publish content for them. You can ask some of your staff to write articles. You can invite other experts to write a post on your blog. There are many ways to start blogging.
The most important part of blogging is consistency. You must block out time to write and publish your work, on a consistent basis. There is nothing quite as disturbing as a website with a blog that hasn’t been touched in a year. Much better to not have a blog than having a blog with old, stale content. That insinuates that your business is old and stale and that you aren’t really interested in keeping your business up-to-date.
What happens when you start blogging?
When you begin the exciting journey into blogging, you’ll notice that the traffic picks up on your website. People start to recognize you as an expert in your industry. You begin to have more leads and have more projects to build. You can pick and choose the best clients because you now have a greater supply to choose from. And your margins will increase because you have greater demand for your services. You quickly become the contractor of choice. When people think of remodeling, your business is always top-of-mind.
What happens when you stop blogging?
Woe the day when you stop blogging. I’ve done this, unfortunately, too many times. I look at my stats, my traffic, and as soon as I stop writing, guess what happens. Traffic drops dramatically. On every one of my sites, this is a consistent result. Search engines know when you’ve “gone to sleep”. They have no mercy when it comes to laziness or procrastination. Someone else will be at the top of the search page, and you are relegated to page two or three, which hardly garner any notice.
What should I write about?
This is one of the first questions you might ask. How do I come up with material each week to write about? What if I run out of material? What if someone else has already written about this subject? Will I still be noticed?
Good question. The answers are numerous. Do you build projects? Sure you do. Then there’s a whole slew of content for your blog. People LOVE before and after pictures. They can’t get enough of them. And what better way to present them, than on your site.
Do you have staff? Are they doing anything interesting? Are they doing things that are better than the competition does them? Of course, or you wouldn’t be reading this. Write about them.
How about when events happen? A company picnic, a birth, an anniversary, a promotion? Great material.
Become known as an expert. How do you do this? By writing about better building practices, your systems, traveling to conferences, new products. This alone is an endless supply of content.
What steps do I need to take to start blogging?
The first thing you need is a website. You probably already have that. Then you create a Blog tab, so people can easily find your blog. Finally, go to your dashboard and click on + > Create a new post. And start writing. Publish, and you’re in business.
Make a real effort to do this. It will help you in many ways. Writing can clarify your thoughts and goals, keep you in touch with your audience, and build your writing skills. Words are powerful, and it’s never been easier to get your words out to the people.
This article was written by Randall S. Soules, writer, remodeling coach, advisor, and educator in the remodeling industry. You are free to reprint or copy this article to your blog, newsletter, staff, etc. as long as the article is shown in its entirety and has a live link to RemodelerBiz.ScientificRemodelingSystem.com.
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